SEO Glossary

Absolute Link: a website that shows the full path of the webpage URL that may be linked to.
Adsense: Googles contextual marketing network.
Adwords: Googles advertisements plus hyperlink auction network.
Alt Attribute: the account text that's connected with a strong image.
Analytics: the particular stats in addition to metrics employed to assess and review a web site performance.
Anchor Text: this wording that will be clicked up on activate and also follow a hyperlink for you to a different web page.
Backlink: a website to a website.
Black Hat: a name utilized to identify just about any SEO techniques utilized to be able to manipulate the particular search engines.
Blog: short with regard to web log, a weblog may be a website which is commonly used seeing that some sort of widely obtainable personal record regarding an individual.
Click Through Rate (CTR): the volume of keys to press over a link, like a portion in the amount of opinions of the link. (( # involving clicks / # involving sights ) x 100)
Cloaking: a black-hat SEO approach of which manipulates search engines like google by presenting precise content put on your plate about the optimization spider which is different then what the traditional internet user sees.
Conversion Rate: metric to evaluate the success of any conversion efforts the number of website visitors whom required the required action torn through the full variety of visitors inside a given time period.
Cost Per Click (CPC): the amount a marketer will pay a great posting host whenever a visitor to your site critical about that entrepreneurs link. (see Pay Per Click)
Cost Per Thousand (CPM): the value each million people today looking at a good ad as well as listing.
Crawl: the actions with search engines like google cris-crossing throughout the Internet although updating his or her collection of websites.
Delisting: that eradication of a page coming from a research motor results.
Description Meta Tag: some sort of meta licence plate conveying this articles on the web page.
Directory: research online internet site whose listing is compiled through human editors.
Domain Name Server (DNS): a computer system which translates human-friendly URLs (words) straight into computer-friendly IP addresses.
External Link: your hyperlink from a further web page that inbound links to be able to yours.
Google: your a lot of utilised search engine on earth today, generally known as your Big G.
HTML: Hypertext Markup Language is the couple of markup representations inserted towards a new file planned for showcase using a World Wide Web internet browser page. Index: when you search machines database, composed with all the different internet pages it's crawled as well as recorded.
Internal Link: a link that will exists and links to help alternative website pages as part of your website.
Keyword: your word(s) or phrase(s) people styles in to a search box.
Keyword Density: a formula to help decide this volume your search phrase will be shown using a website page. The system is the complete quantity of words and phrases with al key phrase brings up torn by the overall amount of thoughts on the page. Keywords should tumble in between only two and eight per-cent density. (see search term stuffing)
Keyword Meta Tag: a meta tag record the leading key phrases along with keyword phrases which can be was comprised of with of which web page.
Keyword Stuffing: some sort of blackhat strategy to manipulate serps by way of excessively exhibiting a keyword as well as keyphrase, unnecessarily.
Landing Page: the particular place page a visitor occurs as soon as pressing over a link.
Link Bait: an approach to accumulate external backlinks produced through having a practical bit of subject material which is worthy associated with associating again to your site.
Link Spamming: a dark head wear technique employed to crank out and also acquire counterfeit additional links to be able to change optimization rankings.
Long Tail: some sort of period presented for just a number of search phrases that is certainly additional targeted (example: canines vs. darkish male shih tzus)
M?Meta Tag: are html things employed to give structured metadata with regards to a web site page.
One Way Link: a strong additional hyperlink that doesn't need your internet site to hyperlink back to which site.
Outbound Link: a website from the how does someone an alternative website.
On-Page: relates to help SEO components in which are central to some web-pages resource code.
Off-Page: pertains to SEO variables that tend to be additional to some web-pages source code.
Organic Traffic: Traffic created because of this of being listed inside a search engine (vs. given traffic).
PageRank: Googles indicator of a specific websites value.
Paid Traffic: site visitors resulted in therefore of making use of compensated advertisings (vs. pure traffic).
Pay Per Click (PPC): the total amount an advertiser makes sense a great listing host each time a guest clicks with this promoters link. (see Cost Per Click)
Rank: the particular position of your web page inside a search engine.
Reciprocal Link: a connection from your website which links back to a person's site, in trade for backlinks compared to that website.
Robots File: A text track put in a websites origin submission site that will instructs search engine optimization spiders to help neglect certain internet pages or maybe directories. Some bots esteem these kinds of instructions, others disregard them.
Sandbox: a new theory of which refers in order to a moment probationary time of which a site must proceed through.
Search Engine: A web site or software package in which will allow Internet clients to look for a new repository involving world wide web pages, files along with other facts about the web. The most in-demand seek out applications tend to be Google, Yahoo, and also Bing.
SEO: Search Engine Optimization the planning in addition to adjusting on the subject matter of a web page so as to increase its placement with natural, pure seek results, such as alterations to help rule as well as displayed content.
SEM: Search Engine Marketing virtually any marketing and advertising task relating a search site, including marketing with lookup consequence pages, paying for placement.
SERP: Search Engine Result Page, the page in which screen final results on the search.
Sitemap: a new report created within XML data format that helps search engine optimization bots distinguish the actual system of one's website and advices these folks the way often to help spider certain web pages against your webpage (not that they are puzzled using an HTML sitemap).
SMO: Social Media Optimization
Spider: a piece of code (packet) that is sent out at a optimization to examine online to create and edit their optimization database.
URI: unvarying learning resource indicator refers to a website that is definitely just one lower than the web pages home/index page. (example: http://www.seomomo.com/seo.html)
URL: very easy learning resource locator a basic phrase referring to an internet site link.
White Hat: a term employed to summarize SEO procedures this adheres to help right and also satisfactory on-page plus off-page optimization.

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